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New Coke Search result for 'New Coke': Paper Excerpts: ... the Coke name will help during the introductory stage. Coke should also diversify its product line. The facilitates and recopies already exist to go into the iced tea and 129.8% One-Year Sales Growth. Identification of Brands: Coca Cola Brands: Coke, Diet Coke, Fanta, Sprite, Barq's, Fruitopia, Minute Maid, Powerade, Dasani Water, Dr. Pepper and man that did away with Coke and introduced New Coke. It was a complete and total failure. Eventually, Zyman left Coke, Cherry Coke, diet Cherry Coke, Fanta brand soft drinks, Sprite, diet Sprite, Mr. Pibb, Mello Yello, TAB, Fresca, The value of a global brand such as Coke's is not measurable in financial terms and can only truly be measured by Coke's ...
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Sources list for NEW COKE: "Bottlers Speculate on Water From Coke. `Soon?'" Beverage Digest, September 4, 1998.The US Soft Drink Industry "All-Channel Non-Carbs: Coke Leads with Above-Industry Growth. Sports Drinks Gain on Teas." Beverage Digest, May 14, 1999. The US Soft Drink Industry Clifford, M. L. and Kripalanmi, M.: " Finally, Coke Gets it Right"" Business Week International Editions, Feb. 10 2003 Coca Cola in India Coonan, C. 1993, 'Coke battles Pepsi,' Business & Finance, vol. 30, pp. 30. Internationalization of Branding Sellers, P. 1999, Crunch Time for Coke, Fortune, vol. 140, no. 2, pp. 72-76. Organisational Analysis: Structural Framework
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